Ad privacy controls

2013-03-24 21:50:54 +0000

Editorial.

Treating your customers as infants is a bad idea, and online advertising is no different. Mozilla and IE have taken the nanny approach to online ad privacy, but it’s not looking like a winning strategy.

Instead, respecting our different preferences by providing easy to use, powerful, ad privacy controls to customers treats people like adults.

Being, as I am, part of the online ad industry, I want my ads to be shown to as many people as possible. But it has to be done while respecing people as people.

Scott Meyer makes this point much more elegantly than me over at AdAge. Go take a look.